Republic Records

At the end of my internship, I completed a capstone project where I selected 2 Republic Core artists, Chappell Roan and Yung Gravy to ideate and present a flushed out idea for a potential brand partnership. This involved conducting brand and artist research, including targeted demographic to ensure a successful partnership. I then created a timeline with activations, launch events, creator partnership campaigns, and limited edition merchandise. This project showcased my ability to blend creativity with data driven insights to execute a campaign.